What is Personal branding?

Personal branding.

Have you heard the phrase? It’s quite the buzz word if you’re an entrepreneur. Throw it around in conversation and you’ll be one of the cool kids. Ha! Kidding aside and beyond the surface, it actually has meaning. A brand is defined as “a set of distinctive characteristics that establish a recognizable image or identity.” Attach that definition to yourself and you have Personal Branding.

Woman with blond hair wearing a white shirt with hand on hip
Young man tipping his red ball cap
Elegant lady leaning against a wood framed doorway

Why does that matter and why is it relevant?

If you’re a solo-preneur – in business for yourself – you’re not just selling a widget, you’re selling yourself. The Know – Like – Trust factor is what we strive for. People want to buy from and support a brand that they are familiar with – have a relationship with. In today’s very visual world, that often starts with imagery – imagery that tells a story.

Dark haired woman sitting on low stool wearing black clothing
Red haired woman wearing white blouse
African American woman wearing trendy jeans and a white button down shirt

How does that work?

At the core, it’s pretty simple – imagery with solid storytelling connects you to your target audience by sharing your personality, your expertise, and even reflecting your client’s values. At my studio, we start with a consultation. I want to know your ideal client avatar, your goals, vision, and any messaging you want to convey. Not sure? Don’t worry as I have prompts and questions that will guide our conversation. This consultation sets us up for a successful session which results in a cohesive catalog of imagery suitable for all of your marketing needs.

Young lady sitting on a white sofa
3 women sitting at a board room table.
Young lady with blond hair at her computer on her bed

Do I need a personal branding session?

Ultimately, the decision to invest in a personal branding photo session should align with your professional goals and how you want to present yourself to the world. If you believe that high-quality, consistent, and authentic images can enhance your personal brand and help you achieve your objectives, then it’s likely worthwhile.

young mad wearing white shirt sitting on a stool
Woman sittig on a gaden chair in her yard with her pet dogs
photo of horse with rider
Dark haired woman sitting on a stool wearing white turtleneck.

The bottom line is that personal branding is just that – personal. It looks different for everyone. Let’s chat to see what we can create together.

xoxox, jenny