Team Headshots

Do you know what makes a company LOOK like they have it all together?

Aside from being a profitable and sustainable business. Ha! Because I’m a photographer, my eye is going to the photos on their website. When I’m in the market to hire someone – let’s say a financial planner – I’m probably going off of a referral to start. AWESOME! But I’m quickly heading to their website to give them the once-over. This is where I become Judgey McJudgerson. We all do it…whether it’s intentional or not.

I take a peek at the “About Us” section. Hmmm…there are 14 people in the office. 10 have headshots posted. 7 of those match and the remaining 3 – 2 in-the-car selfies and 1 non-matching dated professional headshot. Oy!

Practical me says, “It’s all good.”

But then I wonder…

“Are all of these people still working there?”

“Are they old-fashioned?”

“If their headshots are out of date, are they losing steam elsewhere in their business?”

Those thoughts can lead to a loss of trust. I know that sounds dramatic – we’re talking about photos! But, if I were considering 2 companies and all was equal, save for their online photos, I would 100% give greater consideration to the company that had cohesive imagery. 100%. Crazy, right?

When you look at the overall marketing budget of a company, photos aren’t often a line item. Compared to ad space and tangible collateral, photos are a drop in the bucket. It’s my belief that you’ll have a great return on investment with photography. Photos are the hook – whether it’s on your website, social media, or printed collateral.